Maserati is an Italian luxury car manufacturer established on December 1, 1914, in Bologna. The Maserati tagline is “Luxury, sports and style cast in exclusive cars”,and the brand’s mission statement is to “Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power”. The company’s headquarters are now in Modena, and its emblem is a trident. It has been owned by the Italian car giant Fiat S.p.A. since 1993.