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Maserati is an Italian luxury car manufacturer established on December 1, 1914, in Bologna. The Maserati tagline is “Luxury, sports and style cast in exclusive cars”,and the brand’s mission statement is to “Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power”. The company’s headquarters are now in Modena, and its emblem is a trident. It has been owned by the Italian car giant Fiat S.p.A. since 1993. Maserati was initially associated with Ferrari S.p.A., which is also owned by Fiat, but more recently it has become part of the sports car group including Alfa Romeo and Abarth (see section below). In May 2014, due to ambitious plans and product launches, Maserati sold a record of over 3,000 cars.
