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3. Do not show them how your technology works, very few are interested in how it works!
Don’t fall in to the trap of showing people how your system works. You may be impressed by the technology, you and your colleagues may have spent many hours developing the neat bits, but your prospective customers don’t care. They only care about how it will make their lives simpler, easier or more profitable.
Don’t fall in to the trap of showing people how your system works. You may be impressed by the technology, you and your colleagues may have spent many hours developing the neat bits, but your prospective customers don’t care. They only care about how it will make their lives simpler, easier or more profitable.
