Tips to Opening a Successful Cafe or Coffee Business

Pricing is complicated, but it’s not rocket science. Think metrics all of the time. How many cappuccinos, lattes, cups of coffee, or espresso shots do you need to sell in order to break even? How much do you need to sell every day so that you, the owner, also gets paid? What is the replacement cost for your products? Are you delivering coffee to customers? There is a holy business axiom that teaches you how to price your products: If everyone complains about your prices, they’re too high. If no one complains about your prices, they’re too low. If just a few people complain, they’re priced perfectly. This process is not a one-time process—it’s eternal.