The Most Valuable Brands in the World in 2015

Microsoft has, for some, become one of those companies that gets taken for granted. This piece would not exist on the Internet without Microsoft, and yet it was produced without the brand even coming to mind until this paragraph. Video game players boot up a Microsoft machine, some do so every day, without ever saying the name of the company. Microsoft continues to trail behind rival company Apple in many avenues, but the company has also introduced a variety of products that could help it gain ground in that competition. Some technology experts would, as an example, say that Microsoft tablets are much better than the latest edition of the iPad.

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2. Microsoft: $69.3 billion