The rap singer who is always famous for his style. P. Diddy‘s big sellers are a little more elusive. Part of his empire is the Sean John clothing line, recalling Diddy’s first name, Sean (of Sean Combs). He has also designed the Dallas Mavericks alternate Jersey. On top of that, he was recruited to help market the Ciroc Vodka brand. He also has a major equity stake in Revolt TV, a television and film-production company.