An easy way to create a loyal following is to adopt a charitable cause. An anchorwoman who survived breast cancer is likely beloved by the local breast-cancer-fighting foundation, even though she didn’t plan to get cancer just to get more viewers.
An easy way to create a loyal following is to adopt a charitable cause. An anchorwoman who survived breast cancer is likely beloved by the local breast-cancer-fighting foundation, even though she didn’t plan to get cancer just to get more viewers.