By treating your camera like it ain’t no thang, with no more emotion connected to it than a chair or a mailbox, you can help couples forget that it’s there (well, almost). When starting a shoot, spend as much time as possible chatting, and relaxing with the couple before you ever lift the camera. Hold it in your hand as if it’s no more consequential than a cup of coffee. This action may seem subtle, but your clients are looking to you for their behavioural cues, and treating the camera like something to not think twice about, will allow them to consider it equally as casually.