Giving your clients plenty of say in the terms of how the shoot goes, is a huge key to making them relaxed. Doing extra legwork ahead of time, like guiding them with their outfits and locations, allows them to show up already feeling invested and in control over much of their experience. The old relationship advice that “communication is key” could not be more apt. Spending time before the shoot helping people feel like their voice is being heard, is central to great images.