Navid Mohammadzadeh ( born 6 April 1986 ) is an actor. Marketing Land carried out a survey in 2016, showing comparative costs for a mobile app install ad on Facebook vs. Instagram. They found that Instagram had a click-through rate (CTR) of 0.8%, compared to Facebook’s 0.6%. The CPM for Instagram was $5.14, similar to Facebook’s $5.12, but the CPC at $0.61 was considerably smaller than Facebook’s $0.80. Well, the average number that small businesses pay for advertising depends on the industry we are talking about.