Some brands that we all now see as a staple in the red carpet fashion did not really start as a major star. However, with the right marketing skills, these previously unknown jewelry pieces experienced a brand new popularity overnight. That is because some celebrities like Kim Kardashian can make selling of products fast as hot cakes. One example as well was the emerald cuffs worn by Julianne Moore, Even before the awards night started, people began to call to inquire about the cuffs Moore was wearing.