Hublot is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company currently operates as a wholly owned subsidiary of France’s LVMH. In 1980, it also marked the birth of the ‘Fusion’ concept a few months after being founded.It took 3 years of research to create the strap. Despite failing to attract a single potential customer on the first day of its debut at the 1980 Basel Watch Fair, the watch quickly proved to be a commercial success with sales in excess of $2m in its first year.