Artists at the Opening of a Gallery

The gallerists all recommend the Art Dealers Association of America because it is not expensive and more buyers come through. They agree that the art fair can be a gamble, and it’s not always necessary to attend if you own a gallery in New York. The entire art world flocks to the city for the world’s hottest fairs, so even if your gallery doesn’t have a booth, it is likely that buyers will be in town and visit your space anyway.